The theme comes pre-packaged with a very special version of the Mido Font, complete with ALL characters (including the funky stuff like $^*#@). That’s not all though, you can quickly switch to one of the other 10 fonts included… or turn font-replacement off altogether.
This brand new option in the control panel allows you to quickly flip between a “Serif” and a “Sans-Serif” font stack so that you have exactly what you need for your project. Additional tweaks can be made easily using a little CSS and the Firebug plugin if you so choose.
Today we are inundated with such an immense flood of printed matter that the value of the individual work has depreciated, for our harassed contemporaries simply cannot take everything that is printed today. It is the typographer’s task to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him.
With some imagination (replace print with online) this sounds like the job description of an information designer. It is the information designer’s task “to divide up and organize and interpret this mass of printed matter in such a way that the reader will have a good chance of finding what is of interest to him”.
Macro-typography (overall text-structure) in contrast to micro typography (detailed aspects of type and spacing) covers many aspects of what we nowadays call “information design”. So to speak, information designers nowadays do the job that typographers did 30 years ago: